Seasonal moments · The record · Element
The outcome
What the moment produced.
The part
What it is
Against what was expected and against last year, since a good result in a growing category may still be a decline in share of attention.
Recorded in the same terms each year, so the comparison holds.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.