Content Calendar · Seasonal moments · Component
The record
What each moment produced, so next year is planned from evidence rather than from tradition.
The deliverable
What it is
Seasonal work is planned once a year from memory, which is a poor source twelve months later. A short record turns each year into an improvement on the last.
The most useful entry is what should be different, written immediately afterwards while it is still obvious.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The outcome
What the moment produced.
3 attributes: Result · Against last year · Against expectation
Learn
Write the lessons within a week. At next year’s planning meeting they are reconstructed rather than remembered.
The other components in seasonal moments
The audience calendar
The fixed points in their year, from their side — because the audience’s calendar and the organisation’s are different documents.
LearnThe lead times
How far ahead each moment has to start to be done well — because everyone competes at the same time and preparation is the differentiator.
Learn