Channel economics · The payback · Element
The cash effect
What the payback period does to cash.
The part
What it is
Growth through a long-payback channel consumes cash at a rate proportional to how fast you grow, which is why fast-growing organisations run out of money.
This connects directly to the runway work: acquisition is frequently the largest single call on cash.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.