Channel economics · The payback · Element
The comparison
Channels ranked by payback as well as by cost.
The part
What it is
The two rankings differ, and where they do, the payback ranking is the one that matters when cash is constrained.
A more expensive channel with a three-month payback can be preferable to a cheaper one with an eighteen-month payback.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.