Attribute · Time

Duration

How long something takes, independent of when it starts.

The type

What it is

Duration is what can be estimated before a date can be set. Most planning errors come from converting it to dates too early, before the dependencies are known.

It is also the honest unit for capacity. Money can often be found; the working weeks of the specific people who can do the work usually cannot.

How it is recorded

A number with a unit — working days, weeks or months. Working weeks is the most useful default for planning.

Examples

6 working weeks
18 months
Two quarters

The usual mistake

Estimating in calendar time rather than working time. The two differ by roughly a third once holidays and other work are counted.

Shared across the framework

Where this type is used

337 places in the framework carry this type. Each names it locally; the definition stays here.

Goal Core17 places

Commitment lengthPurpose · Alignment · Decision gates · ThresholdsHow long a commitment has to run before the gate applies.
Tenure at askingPurpose · Integrity · The external read · New joinersHow long they had been there when asked.
Time to landShort term goals · Quick wins · The candidate list · The candidatesHow long before it could be seen.
EffortShort term goals · Quick wins · The candidate list · The costWorking weeks required.
LagShort term goals · Leading indicators · The indicator set · The pairingsHow far ahead the leading measure moves.
History retainedShort term goals · Leading indicators · The tracking cadence · The recordHow far back the record goes.
Distance to returnLong term goals · Growth horizons · The horizon map · The sortingHow long before it produces material value.
PeopleLong term goals · Growth horizons · The allocation · The sharesThe committed capacity, in people-weeks or headcount.
Delay if lateTactical goals · Initiatives · The dependency list · The timingHow much the initiative slips if it is not.
Response expected withinTactical goals · Ownership · The escalation path · The destinationHow quickly they are expected to respond.
AfterTactical goals · Ownership · The escalation path · The triggerHow long before escalation is expected.
Time to resolutionTactical goals · Ownership · The escalation path · The logHow long it took to unblock.
EffortTactical goals · Resourcing · The resource estimate · The effortWorking weeks required.
People releasedTactical goals · Resourcing · The funding decision · The releaseThe capacity actually freed up for it.
How long presentStrategic goals · Diagnosis · The diagnosis statement · The timingHow long the constraint has existed.
LagStrategic goals · Strategic themes · The causal map · The strengthHow long before the effect appears.
Time to respondPurpose · Core values · The enforcement record · The responseHow long, since a delayed response reads as reluctance.

Business Core87 places

Acquisition lead timeHR · Workforce planning · The demand forecast · The horizonComparing this against the horizon shows whether the forecast is early enough to act on.
Time asked of candidateHR · Recruitment and selection · The assessment design · The methodsThe total is a real cost borne by people who mostly will not be hired.
Tenure at leavingHR · Retention and engagement · The turnover record · The departuresEarly departures indicate selection or onboarding; late ones indicate progression.
WindowValue Proposition · Customer jobs and pains · The job statement · The triggerHow long the trigger stays live before the job is set aside again.
CommitmentValue Proposition · The offer · The offer inventory · The termsWhat the customer is tied to, which shapes both risk and price.
Expected holdValue Proposition · Differentiation · The difference statement · The durabilityA rough honest estimate, which shapes how much to invest behind the claim.
Time spentMonetisation · Margin structure · The cost to serve model · The service costsHours consumed per period, which is the honest basis for allocating service cost.
Remaining termMonetisation · Revenue quality · The revenue split · The commitment horizonWeighted average time left on contracts, which is the real horizon.
Notice periodMonetisation · Revenue quality · The revenue split · The commitment horizonHow quickly a customer can leave, which caps the horizon regardless of term.
Held forCore Competencies · Identification · The self-image gap · The claimedHow long it has been said, which predicts how hard it will be to revise.
Expected holdCore Competencies · Testing for advantage · The clock · The estimateThe honest estimate, which shapes investment and urgency.
Time to capabilityCore Competencies · Building · The route decision · The optionsHow long until the competence is actually usable, not until the transaction closes.
HorizonCore Competencies · Building · The route decision · The decisionHow long the competence is expected to matter, which is what justifies the route.
Time to recoverCore Competencies · Protecting · The dependency map · The criticalityHow long to restore the capability if lost, which is the practical measure of severity.
Time to replaceBusiness Assets · Asset register · The intangible schedule · The replacement costHow long, which is frequently the more alarming number.
Persisting forBusiness Assets · Utilisation · The target set · The varianceHow long it has diverged, which is what separates signal from noise.
Idle forBusiness Assets · Utilisation · The idle list · The idle assetsHow long, which is what makes it a finding rather than a fluctuation.
Time to productive useBusiness Assets · Lifecycle · The lifecycle cost model · The acquisition costHow long before it produces anything, which is a cost in itself.
Exit timeBusiness Assets · Lifecycle · The lifecycle cost model · The end costHow long ending it takes, which is why some assets outlive their usefulness.
Expected lifeBusiness Assets · Lifecycle · The replacement schedule · The expected lifeSet at acquisition, from technology and usage rather than depreciation policy.
Processing timeOperational Systems · Process design · The current-state map · The stepsHow long the work is actively being done, as distinct from how long it takes.
Wait timeOperational Systems · Process design · The current-state map · The handoversHow long work sits before the next step starts.
Processing timeOperational Systems · Process design · The time analysis · The processing timeActive work time per step.
Wait timeOperational Systems · Process design · The time analysis · The waiting timeTime the work sits idle.
Total lead timeOperational Systems · Process design · The time analysis · The flow efficiencyThe elapsed time end to end, which is what the customer experiences.
Expected lead timeOperational Systems · Process design · The future-state design · The new flowThe target elapsed time, which is what the change is judged against.
Administration timeOperational Systems · Tooling · The tool inventory · The costTime spent maintaining it, which is real cost that appears nowhere.
Check timeOperational Systems · Standards and quality · The check points · The checkerHow long it takes, which is what makes automation worth considering.
Time to detectionOperational Systems · Standards and quality · The defect record · The originHow long it travelled undetected.
Settling periodOperational Systems · Continuous improvement · The measurement · The after readingHow long after implementation, since immediate readings include attention effects.
Required byPartners · The agreement · The obligations · The dependenciesThe lead time, which is what makes lateness attributable.
Payment termsPartners · The agreement · The commercial terms · The payment termsHow long after invoice, which is a cash flow decision on both sides.
Notice periodPartners · The agreement · The exit terms · The noticeHow much warning, per side.
For how longPartners · The agreement · The exit terms · The transitionThe transition period, which needs to be long enough to actually move.
AfterPartners · Governance · The escalation path · The triggerHow long unresolved, which works better than a judgement call.
Time to resolvePartners · Governance · The escalation path · The resolution recordHow long it took, which is the practical measure of whether the path works.
Time to resolvePartners · Value review · The performance record · The issuesHow long, which is the better health measure.
Time spentPartners · Value review · The full cost · The management costHours per period across everyone involved.
Transition timePartners · Value review · The full cost · The switching costHow long the organisation would operate at reduced capability.
Time askedStakeholders · Engagement · The method · The mechanismWhat is being asked of the stakeholder, which is a real cost to them.
LagStakeholders · Reporting · The reporting schedule · The cadenceHow long after period end, which determines whether it is useful.
WithinStakeholders · Reporting · The disclosure rule · The timingHow long after the trigger.
HorizonFinance · Forecasting · The forecast · The horizonHow far ahead it reaches.
Lead timeFinance · Forecasting · The scenario set · The responseHow long the response takes to have effect, which determines how early the signal must be.
HorizonFinance · Forecasting · The accuracy record · The comparisonHow far ahead the forecast was made, since accuracy varies with it.
Days outstandingFinance · Cash flow · The conversion cycle · The receivable daysActual time to payment, not contractual terms.
Time to invoiceFinance · Cash flow · The conversion cycle · The receivable daysHow long after delivery the invoice goes out, which is often the larger delay.
Days heldFinance · Cash flow · The conversion cycle · The inventory daysTime from acquisition to sale.
Days takenFinance · Cash flow · The conversion cycle · The payable daysActual payment time.
Lead timeFinance · Cash flow · The runway · The decision pointsHow long the action takes to have effect, which is what sets the date.
Needed byFinance · Financial reporting · The reporting pack · The audiencesHow soon after period end, which differs by audience.
ElapsedFinance · Financial reporting · The close calendar · The sequenceHow long it takes, including waiting.
Lead timeSupply Chain · Sourcing · The supplier list · The termsQuoted lead time, which the performance record will test.
Lead timeSupply Chain · Sourcing · The total cost comparison · The lead time costQuoted and actual.
Switching timeSupply Chain · Sourcing · The concentration position · The switching costHow long, including qualification.
Transit timeSupply Chain · Logistics · The network · The routesHow long the leg takes.
Actual lead timeSupply Chain · Logistics · The lead time record · The actual timesMeasured door to door.
Upper percentileSupply Chain · Logistics · The lead time record · The variabilityThe time that covers most cases, which is what planning should use.
Segment timeSupply Chain · Logistics · The lead time record · The segmentsHow long this part takes.
Handling timeSupply Chain · Logistics · The cost per movement · The handling costLabour time per unit, which is the underlying driver.
Lead time usedSupply Chain · Inventory · The reorder rules · The reorder pointWhich lead time figure feeds the calculation — measured, not quoted.
AgeSupply Chain · Inventory · The ageing report · The age bandsHow long the stock has been held.
Time to impactSupply Chain · Resilience · The failure points · The impactHow long before it is felt, given current buffers.
Recovery timeSupply Chain · Resilience · The failure points · The impactHow long to restore supply, which usually exceeds the buffer.
Planning horizonManufacturing Operations · Capacity planning · The demand plan · The horizon checkHow far ahead demand is planned.
Capacity lead timeManufacturing Operations · Capacity planning · The demand plan · The horizon checkHow long adding capacity takes.
Sustained forManufacturing Operations · Capacity planning · The capacity decision · The triggerHow long, so a single busy month does not trigger it.
Lead timeManufacturing Operations · Capacity planning · The capacity decision · The optionsHow long it takes to have effect.
Cycle timeManufacturing Operations · Production flow · The flow map · The operationsTime per unit.
Queue timeManufacturing Operations · Production flow · The flow map · The queuesHow long work waits, which is queue size divided by throughput.
Added timeManufacturing Operations · Production flow · The flow map · The rework loopsWhat the loop adds when it happens.
Implied lead timeManufacturing Operations · Production flow · The WIP limit · The current WIPWIP divided by throughput, which is the lead time this implies.
Lead timeManufacturing Operations · Production flow · The flow measure · The lead timeRelease to completion.
Promise basisManufacturing Operations · Production flow · The flow measure · The lead timeThe percentile used when quoting delivery, which should be stated.
Warning periodManufacturing Operations · Maintenance · The maintenance regime · The failure behaviourHow long between the first sign and failure, which sets the inspection interval.
Expected durationManufacturing Operations · Maintenance · The schedule · The planned workHow long, sized realistically rather than optimistically.
Lead timeManufacturing Operations · Maintenance · The schedule · The sparesHow long to obtain if not held, which is what determines the holding decision.
DowntimeManufacturing Operations · Maintenance · The downtime record · The stopsHow long production was affected.
RetentionCompliance · Regulatory mapping · The requirement translation · The evidence requirementHow long it must be kept, which is frequently longer than assumed.
Retention periodCompliance · Controls · The evidence trail · The retentionHow long it must be kept.
Retrieval timeCompliance · Controls · The evidence trail · The accessibilityHow long to produce a sample, which is the practical test.
Days openCompliance · Monitoring · The findings log · The closureHow long it took, which is the honest process measure.
Response timeCompliance · Incident response · The incident definition · The raising routeHow quickly the raiser gets an answer, which determines whether the route is used again.
WithinCompliance · Incident response · The response plan · The containmentHow quickly it should happen.
DeadlineCompliance · Incident response · The response plan · The notificationsHow long, from what starting point.
Time to detectionCompliance · Incident response · The post-incident review · The response assessmentHow long before anyone noticed.
Time to containmentCompliance · Incident response · The post-incident review · The response assessmentHow long before the harm stopped.

Brand Core21 places

Time to resolveBrand promise · Keeping it · The recovery · The authorityHow quickly recovery is delivered, which is the measure that matters.
Followed forBrand promise · Keeping it · The recovery · The recovery outcomeHow long afterwards, since some departures are delayed.
Recovery lagBrand promise · Keeping it · The trust reading · The recovery lagHow long belief takes to return after a failure period.
In use forBrand Identity · Visual system · The distinctive assets · The assetsHow long it has been used consistently, which is what builds distinctiveness.
TurnaroundBrand Identity · Verbal system · The naming rules · The approvalHow quickly, since slow approval produces permanent working names.
Time to obtainBrand Identity · Consistency · The asset library · The accessHow long it takes to get a file, which is the real usability measure.
TurnaroundBrand Identity · Consistency · The approval route · The approverHow quickly, which determines whether the route is used.
Expected holdBrand Positioning · The positioning statement · The reason to believe · The durabilityHow long it is likely to remain true.
Recognition lostBrand Positioning · The positioning statement · The version record · The costHow much accumulated repetition was spent.
Transition periodBrand Positioning · The positioning statement · The version record · The costHow long both positions were in the market at once.
Time to closeBrand Perception · The identity–image gap · The priority gaps · The valueHow long it would take, which is usually years.
ExpectedBrand Perception · Shifting perception · The horizon · The timelineHow long the shift should take.
Belief ageBrand Perception · Shifting perception · The horizon · The timelineHow long the current perception has been held, which predicts resistance.
LengthBrand Narrative · The story · The narrative · The told versionHow long it takes to tell, which is the real constraint.
GapBrand Narrative · The story · The retelling test · The testHow long between hearing and retelling.
In place sinceBrand Narrative · Message architecture · The master message · The messageHow long it has been stable.
LengthBrand Narrative · The tellers · The internal version · The short versionHow long it takes to say.
Transition periodBrand Narrative · Evolution · The change record · The transitionHow long both versions were in circulation.
Built overBrand Narrative · Evolution · The continuity cost · The accumulatedHow long the current narrative has been in place.
Internal effortBrand Narrative · Evolution · The continuity cost · The direct costTime required to move everyone onto the new version.
Expected overlapBrand Narrative · Evolution · The continuity cost · The overlap periodHow long both versions coexist.

Vision Core6 places

From nowVision Statement · The statement · The horizon · The dateHow far out, which is what determines whether anyone acts this year.
Expected tenureVision Statement · The statement · The horizon · The tenure checkRoughly how long the people setting it will be answerable for it.
Time to closeVision Statement · Reachability · The gap · The compositionHow long this component alone would take.
Expected lifeMission Statement · Scope · The definition · The meansHow long the current means is likely to remain the right one.
TurnaroundMission Statement · Scope · The boundary · The rulingHow quickly a ruling is given, since these arrive with a deadline.
TenureMission Statement · Recognisability · The reading · The participantsHow long they have been there, which affects what they recognise.

Market Core60 places

OverMarket Opportunities · Sizing · The three sizes · The obtainableThe period over which that share would be reached.
Expected durationMarket Opportunities · Growth and direction · The drivers · The durabilityHow long the driver keeps operating.
Time to closeMarket Opportunities · Opportunity assessment · The fit · The gap costHow long, which is frequently the binding constraint.
AgeCompetitors · Capability comparison · The evidence · The ageHow old it is now.
DurabilityCompetitors · Reading their strategy · The inferred intent · The constraintsHow long it is likely to hold.
WithinCompetitors · Monitoring · The trigger · The routeHow quickly.
Time budgetedCompetitors · Monitoring · The owner · The rhythmHow long it takes, which should be modest.
In place forTarget Audience · The profile · The situation · The current solutionHow long, since entrenchment matters.
Elapsed timeTarget Audience · The profile · The decision · The processHow long it takes from interest to signature.
AgeTarget Audience · The profile · The evidence · The dateHow old it is now.
Average tenureTarget Audience · Segment value · The lifetime value · The durationHow long customers in this segment stay.
Selling timeTarget Audience · Segment value · The acquisition cost · The time costHours spent per won customer.
Payback periodTarget Audience · Segment value · The ranking · The ratioHow long until the customer repays the acquisition.
Attention availableTarget Audience · Where they are · The attention state · The stateRoughly how long you have.
Time requiredTarget Audience · Where they are · The cost to reach · The effort costHow much effort presence takes per period.
Time to standingTarget Audience · Where they are · The cost to reach · The effort costHow long before presence produces anything.
Invisible periodCustomer Journey · The buying stages · The stages · The entryHow long they had been looking before you saw them.
Stage durationCustomer Journey · The buying stages · The duration · The stage timeHow long this stage takes.
Wait timeCustomer Journey · The buying stages · The duration · The waitingHow long the pause lasts.
Average cycleCustomer Journey · The buying stages · The duration · The totalMean elapsed time.
Upper percentileCustomer Journey · The buying stages · The duration · The totalThe figure that covers most deals, which is what to plan on.
Effort savedCustomer Journey · Drop-off · The correct filtering · The filter timingWhat moving it earlier would release.
WindowCustomer Journey · What moves people forward · The triggers · The windowHow long the buyer stays receptive.
For how longCustomer Journey · Attribution · The holdout · The designThe test period, which must exceed the sales cycle.
Production timeMarketing Channels · Channel economics · The loaded cost · The productionEffort required per period.
Management timeMarketing Channels · Channel economics · The loaded cost · The managementHours per period spent running it.
Payback periodMarketing Channels · Channel economics · The payback · The periodTime until acquisition cost is recovered from contribution.
LagMarketing Channels · Channel economics · The spillover · The interactionsHow long before the effect appears.
LagMarketing Channels · The mix · The sequence · The lagHow long before the effect appears downstream.
Test periodMarketing Channels · Testing and incrementality · The test design · The durationHow long it runs.
Sales cycleMarketing Channels · Testing and incrementality · The test design · The durationThe period it must exceed.
Internal time requiredContent Type · The formats · The producers · The externalBriefing and review effort per piece.
Running forContent Type · The formats · The origin · The ageHow long the format has been produced.
Hours per periodContent Type · Job per format · The jobless · The costProduction effort consumed.
EffortContent Type · Production · The steps · The sequenceActual working time in this step.
Wait timeContent Type · Production · The steps · The waitingHow long the piece sits idle.
ElapsedContent Type · Production · The steps · The total timeFrom start to publication.
EffortContent Type · Production · The steps · The total timeActual working time in total.
Queue lengthContent Type · Production · The constraint · The bottleneckHow long work waits here.
Total effortContent Type · Production · The cost per format · The costHours across everyone involved.
Expected useful lifeContent Type · Reuse and lifespan · The lifespan · The classificationHow long it should stay relevant.
Half-lifeContent Type · Reuse and lifespan · The lifespan · The decayHow long until performance halves.
Extra effortContent Type · Reuse and lifespan · The reuse plan · The captureWhat capturing it costs, which is usually little.
Production timeContent Calendar · The cadence · The rhythm · The basisWhat one piece takes, which sets the ceiling.
Production timeContent Calendar · The cadence · The floor · The minimumWhat holding it actually takes.
Firm windowContent Calendar · The plan · The horizon · The firm windowHow far ahead the plan is committed.
Production lead timeContent Calendar · The plan · The horizon · The firm windowWhat it must exceed.
Provisional windowContent Calendar · The plan · The horizon · The provisionalHow far the changeable plan extends.
Hours heldContent Calendar · The plan · The reactive space · The allocationThe reserved production capacity.
Lead timeContent Calendar · Seasonal moments · The lead times · The start dateHow long the preparation takes.
Capacity reservedContent Calendar · Seasonal moments · The lead times · The reserved capacityProduction hours held for the moment.
Hours per periodContent Calendar · Capacity · The available capacity · The hoursRealistically available, not nominally allocated.
Average waitContent Calendar · Capacity · The constraint · The queueHow long they sit.
NoticeSales Channels · Channel conflict · The boundaries · The transitionsHow much warning the losing route gets.
Claim validitySales Channels · Channel conflict · The mechanism · The registrationHow long the claim holds without progress.
Target turnaroundSales Channels · Channel conflict · The arbiter · The turnaroundHow quickly a ruling is expected.
ActualSales Channels · Channel conflict · The arbiter · The turnaroundHow long rulings take in practice.
Response timeSales Channels · Enablement · The difficult questions · The escalationHow quickly, which determines whether it is used.
Measured overSales Channels · Channel performance · The customer quality · The retentionThe period, held constant across routes.
Hours per periodSales Channels · Channel performance · The management cost · The timeTime consumed managing the route.

Data Core35 places

Effort per periodKPI management · Choosing what to measure · The candidates · The collectabilityWhat collecting it costs.
Lead timeKPI management · Choosing what to measure · The balance · The leading and laggingHow far ahead it moves.
Time spentKPI management · Targets and thresholds · The variation band · The false alarmsWhat those reactions consumed.
WithinKPI management · Targets and thresholds · The action threshold · The responseHow quickly the response is expected.
Measure moves overKPI management · The review · The rhythm · The frequencyHow long before the number meaningfully changes.
Response takesKPI management · The review · The rhythm · The frequencyHow long an action takes to show.
Circulated beforeKPI management · The review · The rhythm · The preparationHow far in advance the numbers go out.
Checked afterKPI management · The review · The decisions · The effectHow long was allowed for the effect.
LagData Collection · The sources · The source of truth · The derivedHow far behind the authoritative source it runs.
EffortData Collection · The sources · The maintenance · The methodWhat maintaining it costs per period.
EffortData Collection · Instrumentation · The gaps · The requirementWhat it would take to implement.
LagData Collection · Data quality · The measures · The timelinessTime between event and availability.
RequiredData Collection · Data quality · The measures · The timelinessHow current the decision needs it to be.
Time to fulfilData Collection · Consent and basis · The notice · The requestsHow long it actually takes.
Time availablePerformance Analysis · The question · The decision · The deadlineHow long the analysis has.
Effort impliedPerformance Analysis · The question · The changing answer · The precisionWhat that precision costs.
Effort budgetPerformance Analysis · The question · The precision needed · The stopping ruleHow much time is allocated.
Time requiredPerformance Analysis · Method · The limits · The alternativeHow long that would take.
WithinPerformance Analysis · Acting on it · The outcome · The predictionHow long the effect was expected to take.
Effort per periodReporting · What gets reported · The inventory · The maintenanceWhat producing it costs.
Production lagReporting · Distribution · The rhythm · The lagTime from period end to availability.
Available timeReporting · Distribution · The rhythm · The lagHow long there is before the decision.
Preparation neededReporting · Distribution · The timing check · The decision pointHow long recipients need before the decision.
GapReporting · Distribution · The timing check · The gapTime between arrival and decision.
Time spentReporting · Whether it is read · The usage · The engagementHow long readers stay.
Maintenance in the tailReporting · Whether it is read · The usage · The distributionEffort spent on the unused portion.
Maintenance costReporting · Whether it is read · The unread · The listWhat keeping it running takes.
TurnaroundData Governance · Ownership · The custodian · The escalationHow quickly.
Unowned forData Governance · Ownership · The handover · The orphansHow long it has had no owner.
Notice givenData Governance · Definitions and lineage · The change process · The notificationHow long before it took effect.
Dormant forData Governance · Access · The review · The findingsHow long unused access had persisted.
ThresholdData Governance · Access · The review · The dormantHow long unused before it counts as dormant.
Time to obtain properlyData Governance · Access · The workarounds · The needHow long the legitimate route takes.
Retention periodData Governance · Retention and deletion · The schedule · The periodsHow long it is kept.
Oldest recordData Governance · Retention and deletion · The schedule · The coverageHow far back it goes.

Omni Core49 places

Typical lengthCustomer Journey Mapping · Mapping the journey · The stages · The sequenceHow long the customer is in this stage.
WaitCustomer Journey Mapping · Mapping the journey · The stages · The transitionsHow long the transition takes.
Gap since lastCustomer Journey Mapping · Mapping the journey · The internal activity · The visibleHow long since the customer last saw anything.
Time takenCustomer Journey Mapping · Mapping the journey · The internal activity · The invisibleHow long it occupies.
Typical lengthCustomer Journey Mapping · Mapping the journey · The invisible parts · The offstageHow long it takes.
Customer time savedCustomer Journey Mapping · Channel handovers · The removals · The savingHow much shorter the journey becomes.
Internal effort savedCustomer Journey Mapping · Channel handovers · The removals · The savingWhat the organisation stops doing.
WithinCustomer Journey Mapping · Redesign · The changes · The expected effectHow long before the effect should appear.
AfterCustomer Feedback · Gathering it · The instrument · The momentHow long after the event.
Time to completeCustomer Feedback · Gathering it · The instrument · The lengthHow long it takes.
Their cycleCustomer Feedback · Routing · The handoff · The frequencyHow often the receiving function could act.
Time to replyCustomer Feedback · Closing the loop · The individual response · The timingHow long the person waits.
Typical responseCustomer Support · Getting help · The routes · The suitabilityHow long it takes.
TimeCustomer Support · Getting help · The effort · The stepsHow long the process takes.
Time addedCustomer Support · Getting help · The effort · The verificationHow much longer it makes the interaction.
AfterCustomer Support · Getting help · The abandoned · The abandonmentHow long they persisted first.
WindowCustomer Support · Resolution · The repeat rate · The rateHow long after closure a return counts.
Asked afterCustomer Support · Resolution · The confirmation · The questionHow long after closure.
Time to reopenCustomer Support · Resolution · The confirmation · The follow-upHow quickly it is picked up.
Time to answerCustomer Support · Self-service and knowledge · The findability · The speedHow long finding it takes.
Time to askCustomer Support · Self-service and knowledge · The findability · The speedHow long contacting support takes.
Time before escalationCustomer Support · Escalation · The trigger · The timingHow long cases sit first.
PolicyCustomer Support · Escalation · The trigger · The timingWhat the trigger says it should be.
Review afterCustomer Support · Escalation · The time limit · The limitHow long before an unresolved case is looked at.
AgeCustomer Support · Escalation · The time limit · The oldestHow long the case has been open.
Session lengthUI and UX Optimization · Understanding use · The observation · The sessionsHow long it took them.
Time it costs themUI and UX Optimization · Understanding use · The workarounds · The behaviourHow much effort the workaround takes.
Ran forUI and UX Optimization · Design decisions · The rejected · The attemptHow long before it was reverted.
Required durationUI and UX Optimization · Testing changes · The power · The calculationHow long the test would need to run.
Planned durationUI and UX Optimization · Testing changes · The power · The durationHow long it should run.
ActualUI and UX Optimization · Testing changes · The power · The durationHow long it ran.
Maintenance per periodPersonalization · What is personalised · The benefit · The maintenanceWhat keeping it current takes.
Per changePersonalization · What is personalised · The maintenance · The update costHow much longer a change takes because of the variants.
Live forPersonalization · What is personalised · The maintenance · The failuresHow long it was wrong before being found.
Signal agePersonalization · The signals · The signal set · The freshnessHow old the data driving it is.
DecayPersonalization · The signals · The signal set · The freshnessHow long before a signal stops counting.
Tested afterPersonalization · The signals · The correction · The persistenceHow long the check waited.
Running sincePersonalization · Whether it works · The control · The holdoutHow long the control has existed.
Measured overPersonalization · Whether it works · The customer measure · The longer termHow long the comparison runs.
Maintenance freedPersonalization · Whether it works · The decision · The actionWhat removing it released.
Time to first redemptionLoyalty Programs · The mechanism · The redemption · The redemption rateHow long members wait.
Staff timeLoyalty Programs · The economics · The cost · The running costHow much effort it consumes.
Notice periodLoyalty Programs · Winding down · The notice · The periodHow long before the change takes effect.
Time to redeemLoyalty Programs · Winding down · The notice · The periodHow long redeeming actually takes.
Reaction periodLoyalty Programs · Winding down · The explanation · The recoveryHow long the complaints continued.
PersistenceOmnichannel Integration · One identity · The matching · The identifierHow long it remains stable.
Time to readOmnichannel Integration · Continuity of state · The visibility · The summaryHow long absorbing it takes.
Time savedOmnichannel Integration · Continuity of state · The repetition measure · The valueHow much shorter interactions become.
Effort lostOmnichannel Integration · Channel parity · The strandings · The costHow much work the customer had done first.

Time Core62 places

Typical lengthProject management · Defining the work · The definition of done · The tailHow long the tail usually runs.
Time costProject management · Defining the work · The change record · The costHow much longer the change makes the project.
CumulativeProject management · Defining the work · The change record · The costTotal time added by changes so far.
Approval timeProject management · Defining the work · The change record · The approvalHow long the decision took, which determines whether the route is used.
Time savedProject management · Sequence · The dependencies · The parallelHow much shorter the project becomes.
TypicalProject management · Sequence · The external items · The lead timeHow long it usually takes.
Worst caseProject management · Sequence · The external items · The lead timeHow long it has taken at its slowest.
Chain lengthProject management · Sequence · The critical chain · The pathTotal elapsed time along the path.
SlackProject management · Sequence · The critical chain · The slackHow much this path could slip without affecting the date.
Remaining estimateProject management · Running it · The progress measure · The remainingHow long the rest will take, re-estimated.
Original remainingProject management · Running it · The progress measure · The remainingWhat the plan said would be left.
Time addedProject management · Running it · The change log · The time costWhat this change cost.
Running totalProject management · Running it · The change log · The time costCumulative time added.
Total slipProject management · Running it · The change log · The explanationHow late the project ran.
Explained by changeProject management · Running it · The change log · The explanationHow much of that the change log accounts for.
Lead timeProject management · Running it · The early warning · The responseHow long each response needs to take effect.
Actual durationProject management · Closing · The acceptance · The dateHow long the project ran in total.
Support effortProject management · Closing · The handover · The ongoing costHow much time it will consume.
EstimatedProject management · Closing · The record · The comparisonThe original estimate.
ActualProject management · Closing · The record · The comparisonWhat it took.
AttributedProject management · Closing · The record · The explanationHow much of the difference this accounts for.
Time requiredMarket Timing · Market readiness · The problem awareness · The education costHow long before recognition is widespread.
Expected durationMarket Timing · The window · The duration · The estimateHow long the window is likely to remain open.
How fastMarket Timing · The window · The duration · The closersHow quickly it would close once it starts.
RemainingMarket Timing · The window · The duration · The remainingHow much of the window is left.
Consumed by decidingMarket Timing · The window · The duration · The remainingHow much has passed since the window was identified.
Lead timeMarket Timing · The window · The lead time · The requirementHow long it takes to have.
Total lead timeMarket Timing · The window · The lead time · The totalFrom decision to readiness.
Window remainingMarket Timing · The window · The lead time · The totalHow long is left.
Time savedMarket Timing · The window · The lead time · The shorteningHow much faster it would be.
LeadMarket Timing · Signals to watch · The indicators · The leadHow far ahead of demand the signal moves.
EffortMarket Timing · Signals to watch · The watcher · The rhythmHow long it takes.
Expected waitMarket Timing · Early and late · The early cost · The waitHow long before the market is ready.
Already waitingMarket Timing · Early and late · The early cost · The waitHow long the market has been about to arrive.
Response timeGolden Opportunities · Recognising them · The route · The responseHow quickly a raise is acknowledged.
Time to acknowledgeGolden Opportunities · Recognising them · The response · The acknowledgementHow quickly they hear anything.
Time to decideGolden Opportunities · Recognising them · The response · The outcomeHow long the decision took.
Time to answerGolden Opportunities · Qualifying · The questions · The setHow long it takes to find out.
Available forGolden Opportunities · Qualifying · The deadline · The windowHow long the opportunity lasts.
Time availableGolden Opportunities · Qualifying · The deadline · The decision dateHow long the assessment has.
TurnaroundGolden Opportunities · Qualifying · The authority · The escalationHow quickly they can convene.
Notice neededGolden Opportunities · Capacity to act · The releasable people · The candidatesHow quickly they could be freed.
Negotiation timeGolden Opportunities · Capacity to act · The releasable people · The agreementHow long the release actually takes to arrange.
Time takenGolden Opportunities · The record · The decisions · The decisionHow long the decision took.
PlannedContingency Planning · Slippage · The history · The recordThe original estimate.
ActualContingency Planning · Slippage · The history · The recordHow long it took.
Typical delayContingency Planning · Slippage · The usual suspects · The sourcesHow much time it adds.
Buffer neededContingency Planning · Slippage · The usual suspects · The unfixableHow much time it requires.
BufferContingency Planning · Buffers · The reserve · The sizeHow much time is held.
ConsumedContingency Planning · Buffers · The consumption · The drawdownHow much buffer has been used.
OverrunContingency Planning · Buffers · The protection · The evidenceHow late it ran.
TakesContingency Planning · The fallback plan · The lead time · The preparationHow long that step needs.
Lead timeContingency Planning · The fallback plan · The lead time · The totalFrom decision to operating.
Time savedContingency Planning · The fallback plan · The lead time · The shorteningHow much shorter it would make the lead time.
Decision windowContingency Planning · The fallback plan · The trigger · The consequenceHow long they have.
Lead timeContingency Planning · Decision points · The date · The calculationHow long the fallback needs.
MarginContingency Planning · Decision points · The date · The marginSlack between decision and lead time.
Time consumedContingency Planning · Decision points · The decision · The deferralHow much margin each one used.
TakesYear Wheel · The cycle · The operating cycle · The obligationsHow long it occupies.
PreparationYear Wheel · Fixed points · The immovable · The preparationHow long the work takes.
TailYear Wheel · Load across the year · The committed load · The tailHow long the follow-on work runs.
PreparationYear Wheel · The review rhythm · The distribution · The preparationHow long it takes.

Every attribute type in the framework is listed in the attribute library.