The cost to serve

What supporting customers from this route costs.

The part

What it is

Customers arriving through different routes cost different amounts to support, because they arrive with different expectations and different levels of preparation.

Partner-sold customers frequently need more support, because the partner sold what they understood rather than what the product does.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Support cost per customer
What serving them costs.
Money shared type
Support volume
How many contacts a customer from this route generates.
Measure shared type
Reason
Why this route’s customers cost more or less.
Reason shared type