Channel performance · The contribution · Element
The ranking
Routes by contribution against routes by revenue.
The part
What it is
The two lists side by side, since the comparison is the finding and each list alone conceals it.
A route high on revenue and low on contribution is usually the one receiving the most management attention.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the contribution
The net
Revenue less margin share and direct cost.
LearnThe cost to serve
What supporting customers from this route costs.
Learn