The mismatch

Whether customers arrive expecting the right thing.

The part

What it is

Measured from early support contacts and early churn: customers who leave in the first months usually bought the wrong thing.

A route with high early churn has an enablement problem, and the fix is upstream of the customer.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Early churn
Share leaving in the first months.
Percentage shared type
Common misunderstanding
What customers from this route expected that was wrong.
Text shared type
Routed to
Where the finding goes for correction.
Reference shared type