Channel performance · The customer quality · Element
The retention
How long customers from this route stay.
The part
What it is
Compared across routes on the same cohort basis, since routes may serve different segments with naturally different retention.
Where a route’s customers leave faster, the cause is usually a mismatch between what was sold and what was delivered.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the customer quality
The expansion
Whether customers from this route grow.
LearnThe mismatch
Whether customers arrive expecting the right thing.
Learn