Sales Channels · Route to market · Component
The coverage map
Which route serves which segment, decided rather than assumed — because unassigned coverage is what produces conflict.
The deliverable
What it is
A map with unassigned segments produces two routes chasing the same customer. A map with uncovered segments produces demand nobody serves.
Both are visible in a grid and invisible in a list, which is why the map is worth drawing.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
Unassigned segments are where two routes will meet. The grid shows what a list cannot.