Route to market · The coverage map · Element
The uncovered
Segments no route serves.
The part
What it is
Usually small or awkward segments that fall between routes: too small for direct, too specialised for a partner.
Each represents demand the organisation is declining without having decided to.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the coverage map
The assignment
Which route owns which segment.
LearnThe overlaps
Segments more than one route serves.
Learn