Route to market · The trade · Element
The learning
What the organisation knows about customers from this route.
The part
What it is
Who they are, why they bought, what nearly stopped them, and whether they are satisfied. Indirect routes return little of this.
The cost compounds: an organisation whose growth comes through indirect routes learns progressively less about its own market.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.