Route to market · The trade · Element

The margin

What the route costs in margin share.

The part

What it is

The partner’s cut, plus any pricing pressure the route imposes, plus the discounting it requires to compete with other routes.

The total is usually larger than the headline margin share.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.