Route to market · The trade · Element
The reach
What access the route provides.
The part
What it is
Customers, geographies or segments the organisation could not otherwise serve, and how many of them.
Where the route reaches customers the organisation could reach directly, the reach benefit is zero and the trade is worse than it looks.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.