Segmentation · The segments · Element
The count
How many segments there are, and whether that is workable.
The part
What it is
Each segment requires distinct treatment somewhere — a message, a price, a channel or a product variant. More segments than the organisation can treat distinctly is a description.
Reducing the count is usually the improvement, not increasing it.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the segments
The definition
What puts a customer in this segment.
LearnThe size
How many customers and prospects are in it.
Learn