Where they are · The attention state · Element
The state
What they are doing in this place.
The part
What it is
Searching, browsing, learning, socialising or captive. Each supports a different message length and a different ask.
Captive attention — an event, a webinar, a meeting — is rare, expensive and permits things no other state does.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the attention state
The intent
Whether they are looking for something like this.
LearnThe message fit
What can actually be said in this state.
Learn