Gathering it · The coverage · Element
The respondents
Who actually answers.
The part
What it is
Compared with the customer base on the dimensions that matter — size, tenure, segment, recency of contact.
Divergence on any of them means the feedback describes a subset rather than the base.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the coverage
The missing
Who is not represented.
LearnThe caveat
What the findings can and cannot be said to represent.
Learn