Reading the signal · The verbatim sample · Element
The readers
Who reads them.
The part
What it is
People who make decisions rather than people who produce reports. The value is in the decision-maker encountering the customer’s words directly.
Rotating it around the leadership team spreads the effect and costs nothing.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the verbatim sample
The sample
Which comments are read in full.
LearnThe observations
What the reading produced that the counts did not.
Learn