Mapping the journey · The invisible parts · Element
The others involved
Who else affects the outcome.
The part
What it is
Colleagues, approvers, family members, other suppliers. People the organisation will never speak to and who decide things.
Naming them makes it possible to equip the customer to have that conversation.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the invisible parts
The offstage
What the customer does between interactions.
LearnThe assumptions
What the customer believes is happening.
Learn