Mapping the journey · The invisible parts · Element

The others involved

Who else affects the outcome.

The part

What it is

Colleagues, approvers, family members, other suppliers. People the organisation will never speak to and who decide things.

Naming them makes it possible to equip the customer to have that conversation.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.