Moments that matter · The ending · Element
The departure
What happens when a customer leaves.
The part
What it is
Handled well, a departure leaves the possibility of return and a good account given to others. Handled badly it produces the opposite of both.
It also produces the most honest feedback available, if anyone asks.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the ending
The endings
Which endings the journey has.
LearnThe last impression
What the customer is left with.
Learn