Moments that matter · The peaks · Element
The priority
Which peak to address first.
The part
What it is
Lows before highs, and the most-cited low before the most severe one, since frequency multiplies intensity across the customer base.
A low affecting every customer mildly outweighs one affecting a few severely, in aggregate.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.