Redesign · The measurement · Element
The moment measure
What is measured at the changed moment.
The part
What it is
Completion rate, time taken, contacts generated or drop-off. Specific to the moment rather than to the journey.
Established before the change so the comparison is real.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the measurement
The attribution
Whether the change caused the movement.
LearnThe verdict
Whether the change is kept.
Learn