Behaviour change · The measured change · Element
The difference
How much it moved.
The part
What it is
In absolute and relative terms, with the uncertainty. A small difference on a large base can matter and a large one on a small base may not.
Compared with the cost per member, which is what turns the finding into a decision.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the measured change
The target behaviour
What the programme was designed to change.
LearnThe redistribution
Whether spend moved rather than grew.
Learn