Behaviour change · The measured change · Element
The redistribution
Whether spend moved rather than grew.
The part
What it is
A member concentrating existing spend with you rather than spending more is a gain to you and no change to them.
That is still valuable, and it is a different finding from the programme increasing consumption, and the two are frequently conflated.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the measured change
The target behaviour
What the programme was designed to change.
LearnThe difference
How much it moved.
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