The economics · The cost · Element
The reward cost
What redemptions cost.
The part
What it is
At marginal cost rather than at retail value, since a reward given away costs what it costs to provide.
The distinction matters: a programme costed at retail value looks far more expensive than it is.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the cost
The running cost
What operating the programme costs.
LearnThe total
What the programme costs in full.
Learn