The economics · The return · Element
The incremental revenue
Revenue the programme actually produced.
The part
What it is
From the control comparison rather than from member spend. The two differ by most of the total.
Where no control exists the honest answer is that the figure is unknown.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the return
The margin
What that revenue is worth after costs.
LearnThe verdict
Whether the programme is worth running.
Learn