The mechanism · The earning · Element
The qualifying behaviour
What earns.
The part
What it is
Spend, visits, referrals, breadth of purchase, or a combination. Each produces a different behavioural response.
Chosen from what the organisation actually wants more of rather than from what is easiest to track.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.