Recognising them · The pattern · Element

The blind spots

Where the organisation would not see one.

The part

What it is

Usually adjacent markets, capability opportunities and anything arriving through a function that does not talk to leadership.

Naming them is what makes the route worth building where it is needed.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.