Time Core · Golden Opportunities · Module

Recognising them

How an unusual opportunity gets noticed and raised, given that it arrives inconveniently and usually to someone without a route to escalate.

The idea

How it works

Exceptional opportunities arrive looking ordinary. A competitor in difficulty, a key person available, an asset for sale, a regulation changing — none of it announces itself as exceptional.

They are usually seen first by someone close to the market and far from the decision. Whether they reach anyone depends entirely on whether a route exists.

Working with it

In practice

  1. 01

    Describe what one looks like

    Concrete examples, so that someone encountering one recognises it rather than deciding it is not their concern.

  2. 02

    Give it a route

    One named person who can be told directly, without a form or a hierarchy.

  3. 03

    Respond to every raise

    Including the ones that are not opportunities. A raise that is ignored is the last one that person makes.

  4. 04

    Ask the people closest to the market

    Sales, support and delivery see things first and are rarely asked what they have noticed.

One level in

The components of recognising them

A component is something that exists afterwards which did not exist before — a deliverable or a mechanism, not an intention.

  1. The pattern

    What an exceptional opportunity tends to look like here.

    Learn
  2. The route

    How someone raises one, and to whom.

    Learn
  3. The response

    What happens when someone raises something.

    Learn

A raise that is ignored is the last one that person makes, and they saw the next one too.