Brand personality · The exclusions · Element
The reason
Why each exclusion exists.
The part
What it is
An exclusion with no reason is a taste, and it will be overruled by whoever has a stronger taste and more seniority.
Reasons that connect to the position or the promise survive; reasons that connect to a previous leader do not.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.