The pressure

Where the exclusion is being pushed against.

The part

What it is

Every exclusion is under pressure from somewhere — a campaign that would perform better, a channel that expects it, a competitor doing well with it.

Recording the pressure makes the eventual decision a decision rather than an erosion.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Pressure source
Where the pressure to break it comes from.
Text shared type
Exceptions granted
How many times it has been overruled, which is the erosion measure.
Number shared type
Status
Held, eroding or abandoned.
Status shared type