The identity–image gap · The comparison · Element
The stated
What the organisation says it stands for.
The part
What it is
Taken from the positioning statement and the identity work rather than from what people would say if asked now.
In the exact wording used externally, since that is what the market had available to it.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.