The identity–image gap · The comparison · Element

The distance

What is claimed and not returned, and returned and not claimed.

The part

What it is

Both directions matter. The first is a communication or credibility failure; the second is a perception the organisation is not managing at all.

Sizing the distance is more useful than characterising it, because size is what determines whether it warrants action.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.