The identity–image gap · The diagnosis · Element
The identity check
Whether the identity is the half that is wrong.
The part
What it is
Sometimes the market is right. An organisation that describes itself as it was five years ago is producing a gap that no communication will close.
This is the least comfortable diagnosis and the one worth checking explicitly, because nobody volunteers it.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.