Frame of reference · The entry points · Element
The situations
The circumstances that start a search.
The part
What it is
Described as events rather than as needs: the audit is coming, the person who did this left, the volume doubled, something broke.
They are findable by asking recent customers what was happening when they started looking.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the entry points
The linkage
Whether the brand comes to mind in that situation.
LearnThe unclaimed
Entry points nobody owns.
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