The standing

Whether the brand is credibly adequate on each.

The part

What it is

Two readings are needed: whether the brand actually meets it, and whether buyers believe it does. Those differ and the second is what governs the shortlist.

Being adequate and not believed to be is a communication problem; not being adequate is not.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Actually meets
Whether the brand genuinely satisfies the requirement.
Choice shared type
Believed to meet
Whether buyers think so, which is what governs elimination.
Choice shared type
Source
How the belief reading was established.
Source shared type