Points of difference · The parity points · Element
The requirements
What the category expects as a minimum.
The part
What it is
Collected from what buyers check rather than from what the organisation considers important. Buyers eliminate before they compare.
The list rises over time as competitors add things, which means it needs revisiting rather than being set once.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the parity points
The standing
Whether the brand is credibly adequate on each.
LearnThe blockers
Parity failures that are costing consideration.
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