Points of difference · The parity points · Element

The blockers

Parity failures that are costing consideration.

The part

What it is

These outrank almost everything else in priority, because they prevent the brand from being assessed at all.

They are also frequently cheap to fix relative to the difference work that is competing for the same budget.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.