The positioning statement · The statement · Element
The usage
Where the statement is actually used.
The part
What it is
Campaign briefs, product decisions, partnership assessments and large-customer requests. If it is not present at those moments it is influencing nothing.
A statement used only at review, after work is done, arrives too late to change anything.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Timing
At the decision or at the review, which determines whether it has influence.
Choice shared type