The positioning statement · The statement · Element
The sentence
The assembled statement, in its agreed wording.
The part
What it is
Held fixed and quoted rather than paraphrased. Paraphrase is how a position becomes three positions.
It is not written to be attractive, which is worth saying explicitly to anyone reviewing it for the first time.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the statement
The four parts
Target, frame, difference and reason to believe.
LearnThe usage
Where the statement is actually used.
Learn