The positioning statement · The version record · Element
The reason
What prompted each change.
The part
What it is
A market change, a competitor move, a new capability, or a new leader with a different preference. The last is common and worth recording honestly.
Reasons that recur are the more interesting finding.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the version record
The versions
Each version of the position, with its dates.
LearnThe cost
What the change cost in accumulated position.
Learn