Associations · The association set · Element
The intended
The associations the organisation is trying to build.
The part
What it is
Drawn from the positioning work, so the comparison is against a stated intention rather than a retrospective one.
Listed before the research is run, or the intended set adjusts to match the findings.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the association set
The elicited
What people say when asked what comes to mind.
LearnThe overlap
How much of the intended set actually arrived.
Learn