Associations · The scoring · Element
The favourability
Whether the association is positive for the audience that holds it.
The part
What it is
Favourability is audience-specific. “Corporate” is favourable to a procurement team and unfavourable to a founder, and an average across them is meaningless.
Negative associations held strongly are the ones that need work regardless of everything else.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.