The origin

Where the association came from.

The part

What it is

A specific incident, a channel, a customer segment, a former product, a price point, or a competitor’s messaging.

Tracing it is what determines whether anything can be done, because some origins are no longer active and some are ongoing.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.

Origin
Where it appears to come from.
Text shared type
Still active
Whether the source is ongoing or historical.
Choice shared type
Confidence
How well established the origin is, since this is usually inferred.
Confidence shared type