Loyalty · The attitude · Element
The advocacy
Whether they recommend the brand without being asked to.
The part
What it is
Observed advocacy is worth considerably more than stated willingness to recommend, and it is measurable through referral sources.
Advocates are also the tellers in the narrative work, which is where the two objects meet.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Stated willingness
What people say they would do, which reliably exceeds what they do.
Percentage shared type