Loyalty · The attitude · Element
The switching question
What it would take for them to leave.
The part
What it is
An open question rather than a scale. The specificity of the answer is the signal: a precise number is a customer who has already considered it.
“Nothing I can think of” and a detailed answer are the two useful outcomes; anything in between is noise.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Specificity
Precise, vague, or cannot think of anything — the first is the warning.
Choice shared type