Identification · The self-image gap · Element
The claimed
What the organisation says about itself, in its own materials.
The part
What it is
This is gathered from what is actually said — website, pitch decks, recruitment materials, internal presentations — rather than from what people would say if asked now.
The wording matters. Claims made repeatedly become beliefs regardless of whether anyone checked them.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Held for
How long it has been said, which predicts how hard it will be to revise.
Duration shared type