Core Competencies · Identification · Component
The self-image gap
The distance between what the organisation says it is good at and what the evidence supports.
The deliverable
What it is
Every organisation holds beliefs about its own strengths that predate the evidence. Some are true, some were true once, and some were never tested.
The gap is worth recording rather than quietly correcting, because the false beliefs usually explain decisions that would otherwise look inexplicable.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The claimed
What the organisation says about itself, in its own materials.
3 attributes: Claim · Where stated · Held for
LearnThe supported
Which claims the evidence file actually supports.
3 attributes: Claim · Support level · True within
LearnThe correction
What is being done where the claim is not supported — narrow it, drop it, or build towards it.
3 attributes: Action · Owner · By when
Learn
Narrowing an unsupported claim usually beats dropping it. A true claim about a specific segment is stronger than a false general one.
The other components in identification
The candidate list
The things the organisation might be genuinely good at, stated as capabilities rather than as assets or intentions.
LearnThe evidence file
What the organisation has actually done that demonstrates each candidate — outcomes rather than assertions.
Learn