Retention and engagement · The engagement read · Element

The response

What was done as a result, and what was deliberately not done.

The part

What it is

Acting on one or two things visibly does more for the next round than acting on nine invisibly.

Saying what will not change, and why, is more credible than silence and considerably more credible than a plan that never appears.

The smallest level

The attributes it carries

Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.