Revenue model · The stream map · Element
The streams
Each distinct source of revenue, with what triggers it.
The part
What it is
Distinctness is by trigger: a fee that arrives on a different event is a different stream, even if it appears on the same invoice.
Small streams belong in the map. They are where unmanaged margin and unmanaged effort usually sit.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Annual value
Size, which is what determines whether it deserves any management attention.
Money shared typeDesigned or inherited
Whether anyone chose this stream, which is often the more interesting field.
Choice shared type